New premium demand partner – Facebook Audience Network

New premium demand partner – Facebook Audience Network

by | Jun 26, 2018 | Mobile mediation

We are constantly looking for new ways to expand our network and we kid you not, exciting things have been happening.

So, what exactly is so thrilling? We’re excited to announce that we have added a new demand source to our growing network of premium demand partners – Facebook Audience Network. Which means that our publishers can now access Facebook’s global advertisers through our platform!

Facebook Audience Network is globally one of the best in-app advertising networks that helps to drive better engagement by delivering high-quality ads that will match the interest of the app audience without interrupting the user experience. For our publishers, it means more monetization opportunities with higher fill rate and revenue.

“The in-app advertising industry is growing day by day and Appmediation’s primary focus is to have publishers first mediation platform. We are happy to announce that after launching the Facebook integration we are now covering 90% of the global demand. In the past few months, we have significantly improved our machine learning algorithm to do the parallel bidding and deliver the best performance results to our app developers.”

 

Sushant Patil, Managing Director at Appmediation

How to integrate Facebook Audience Network with Appmediation

 

number 1 icon

App registration

number 2

Monetization Manager setup

number 3

Placement creation

number 4

Reporting token

The integration process is super easy and more detailed information about the process can be found here.
It’s important to note that the Facebook integration requires the app to be updated to the latest SDK version!

 

Any Questions?

Please don’t hesitate to contact us if you have any questions about Facebook Audience Network or how to integrate it with Appmediation.

Also, if you’re looking for a monetization partner then we’d love to hear from you. We’re here to help you to boost your app revenue.

Register your app & start earning!

Introducing the latest GDPR Compliant SDK

Introducing the latest GDPR Compliant SDK

by | May 18, 2018 | Features, Mobile mediation

The GDPR deadline is approaching fast and app developers need to make sure that they are compliant with the new regulations before the 25th May 2018. We’re happy to announce that appmediation and all our demand partners are ready for GDPR.

We understand that user data is important to our developers’ values and operations. That is why we are taking measures to support our partners’ compliance with GDPR. To avoid any future hassle related to the new regulations, follow this article to find out how to collect end-users’ consent and make sure that your app is GDPR compliant.

User Consent

As we mentioned in our updated privacy policy, app developers need to obtain end-users’ consent from EU & EEA users before using our advertising services and it is publishers’ responsibility to collect user consent on personal data collection.

New GDPR Compliant SDK 

To help our publishers to meet the GDPR requirements, we have released our GDPR Compliant Android SDK Version 1.7.0 and iOS SDK Version 1.8.0 that has the ability to collect user consent. In order to make user consent collection easier for our publishers, our latest SDK supports two options:

  • Consent Window
  • Consent Function
Consent Window

We have developed a Consent Window option to make it easier for our publishers to collect end-user consent for appmediation and our demand partners’ advertising services. Each time when you’re required to collect end-user data consent call Consent Window, more information about this function can be found here.

iOS & Android Consent Notice Windows

    

According to user’s selection on Consent Window, we will show either personalized or non-personalized ads. If the user selects NO then our partners will show non-personalized ads and if they choose to CONFIRM then personalized ads will be shown which can boost up your app revenue.

Consent Function

If you’ve already built a functionality to collect user consent then please just update to the latest Android SDK 1.7.0 and iOS SDK 1.8.0.

In the latest SDK version, we have a functionality to set user consent preferences and it’s highly recommended to set this method before initializing Appmediation SDK otherwise the SDK will initialize with the default “NO” which can lead to non-personalised ads.

Please note that both Consent Function and Consent Window can be used together if needed.

 

Future Scenarios

  • Can user withdraw their consent?

When EU & EEA user don’t provide consent, we will still show an ad but it will be non-personalized.

  • Can user withdraw their consent?

Yes, the user can change consent at any time and appmediation will pass their updated consent to all demand partners.

  • If app developer/publisher is not collecting user consent and using latest appmediation GDPR compliant SDK?

Then always pass user consent as false for EU & EEA users before the appmediation’s latest SDK initialization.

  • If app developer/publisher is not collecting user consent and using appmediation’s non-GDPR compliant SDKs?

It’s absolutely mandatory to collect user consent for EU & EEA users. If you are using appmediation’s non-GDPR compliant SDK and user consent is not present, then don’t intialize appmediation’s SDK as it’s against data protection regulations.

 

Questions?

If you have any further questions about our latest SDK then please don’t hesitate to contact us. We’ve also put together a helpful FAQ section to help you navigate GDPR and explain what it means. However, if you have any additional privacy-related questions, feel free to contact [email protected]

Ad filtering for perfect suitability with your app’s users

Ad filtering for perfect suitability with your app’s users

by | May 7, 2018 | Features, Mobile mediation

We take the quality of our mediation platform and the service that we offer very seriously. This helps us show only the best and highest performing ads to your audiences. On the other side of this is, of course, keeping our publishers from being exposed to campaigns that are not relevant. For a personal ad filtering service, drop an email to our support team.

How ad filtering works

Most networks that we partner with have the option to filter ads as you see fit. This is where we come in as a mediation partner. We help you filter the ads that will be shown to the users of your apps. This way they will be matched with ads that suit them the best and they’re more likely to interact with. This also means, however, that you will also have control over what you don’t want them to see. For example, if you’re a game developer, you might want to filter out ads that promote your competition in this field. Essentially, this is a very good way to ensure that your app’s users see ads that are relevant for them, but align with your goals as well.

Levels of filtering

There’s a variety of options available based on which filtering can be done. Ads can be categorized and excluded based on:

  • Domain
  • Landing pages
  • App/play store URL
  • Category
  • Keyword

We take some additional details into account as well to make sure the user experience flow is as seamless as possible. For example, if the user views the app in landscape, they will be matched with an ad that’s also in landscape.

COPPA

We are compliant with COPPA or the Children’s Online Privacy Policy Act. This restricts how and what can be marketed online to children under the age of 13 and we take it very seriously. This means that we filter ads accordingly to make sure that no unsuitable content is shown to young audiences.

We’ve got the quality

As an appmediation publisher you will get access to a wide selection of exclusive partner networks that want to show ads to your users. We provide mediation for top level advertising campaigns from premium brands with quality content. However, we have the filtering option to further fine-tune the suitability of the ads with the app’s content. Also, don’t hesitate to reach out to our team if you happen to see any ads that do not match your expectations.

How to set up the AdMob Chrome extension for appmediation

How to set up the AdMob Chrome extension for appmediation

by | Mar 29, 2018 | Features, Mobile mediation

We recently mentioned on our blog that we have a Chrome extension for AdMob available. The extension lets you synchronize data from our dashboard with your AdMob account. You can get the extension for free HERE.

We’ve put together a little walk through to help you set up the extension. Trust us, it’s super easy and won’t take long. (Pro tip: you can also scroll directly to the bottom of the post and check out our video tutorial.)

So, basically you start from registering your app on the appmediation platform and setting up your account. To be able to set up the sync, make sure that you’ve chosen AdMob as one of the partner networks you’re looking to work with. Once you’re on the My Apps page on our dashboard, there’ll be an icon asking you to sync with AdMob. From there you’ll be taken to the integration page from where you can download the Chrome extension. Important: make sure that your adblock is switched off, otherwise the sync will not happen.

Now it’ll only be three more steps to having everything up and running. First log in to our dashboard and enable AdMob reporting. Then choose the Google account you wish to use for this synchronisation and log in. This will automatically enable the AdSense API, but just in case we advise you to be patient – it may take a few moments before everything is ready. Make sure you give permission where needed, otherwise the sync will not happen. And now the only thing left is to complete the third step: open the browser extension and click on the sync button.

That’s it! You’re done! And your AdMob Chrome extension for appmediation should now be running smoothly.

What is mediation and why should app developers care?

What is mediation and why should app developers care?

by | Dec 6, 2017 | Mobile mediation

Let’s start with the importance of mobile advertising in general. By now it’s pretty clear how much of the users’ lives really happen on the mobile. We have countless ways to consume products and information and make transactions. AdWeek recently published an article stating that “mobile is not a channel, but a lifestyle”. We couldn’t agree more. It’s not really a surprise then that mobile advertising is also reaching new heights and tapping into new avenues. After all, the prognosis is that mobile advertising will account for 72% of all ad spend by 2019.

How do you as an app developer fit into this puzzle? You have an app and you start looking into possible ways to generate more revenue. Of course, at the same time you also want to ensure a high quality product for your users with minimal disruption to their user experience. A good solution is to find a mediation partner that best suits your needs.

So what is mediation? To put it simply, it’s a way for app developers to harness the money-making power of their inventory. By joining a mediation platform and integrating the service’s SDK, you allow a number of networks to compete at the same time for the chance to display different ads to the users of your app.

Now, why choose appmediation as your mediation partner? Our SDK and mediation platform are designed based on extensive experience in the industry – we have a pretty good idea of what works and how to create a service that is an especially good fit for app developers.

Our SDK is super lightweight and it can be easily integrated – you just set everything up once and there’s no need for separate updates or any kind of additional management. This single easy SDK opens up a wide network of demand partners that will compete for your inventory in real time. A single SDK means that your app’s performance is in no way held back by your mediation partner – with us you’re completely safe from SDK bloat. At the same time you have access to a wide network of demand partners that have need for different types of inventory – our demand network already has some well-established players in the advertising industry, but we are also constantly growing. A wide demand combined with precise targeting means that your traffic will only be seeing the most relevant ads, which is the perfect way to truly maximise your fill rate.

The appmediation smart dashboard gives our publishers full control over their inventory – you decide which ad formats and when your users see. We believe in engaging and uninterrupted user experience, which is why our publishers have this unique feature – you choose which formats are displayed to best suit the app’s flow. Our platform is also fully transparent, we have a unified reporting tool to make sure you can keep track of every detail.

Let’s quickly talk about smart optimization as well! Our platform relies on smart real-time optimization technology. This is a feature specifically designed to boost your earnings. What it does is make sure that each and every impression is sent only to the highest bidder!

Still have questions? Don’t hesitate to reach out to our team with whatever’s on your mind, drop us a line here.

 

Join our community of developers!

Go with the smartest mediation platform!

Go with the smartest mediation platform!

by | Dec 6, 2017 | Mobile mediation

Maximized revenue through one simple SDK

Look no further – here is your new smart partner for all things related to monetizing your app inventory. We have it all: the best performing formats in the industry, a smart platform based on advanced technology and a diverse and growing demand network. All this is packed into one simple SDK that’s super easy to integrate and requires no further updates or continuous attention. Just download it, integrate it and BOOM! Sit back, relax and watch your revenue come in. Or you can also make adjustments yourself as you see fit: we are a smart mediation platform, which means that our users can either rely on our automatic technology or fully control all the settings themselves. The choice is yours.

 

Why appmediation?

So why choose us out of all the other app monetization service partners? Our platform is brought to you by people from the Webinfluence Group, which means that we can draw from years and years of experience in the industry when designing our services. Our mediation is intelligent and relies on advanced technology that ensures each and every impression is sent only to the highest bidder. We are completely transparent and with us app publishers can be sure that they are always in full control over their inventory. We believe that the key in this business is to maintain reliability, minimal disruption and high engagement.

 

What are some of the special features the appmediation platform offers?

Our platform is superior in every way. With us you can take advantage of some of the best features in the market such as smart optimization technology, an easy to navigate dashboard with transparent unified reporting and full control for the publisher. We also have a test environment for testing all the ad formats before going live with everything. We have an established wide network of demand partners that is constantly growing and we’re not afraid to say that we can guarantee a high fill rate. Also note that we are COPPA compliant, which means that we truly have demand across all types of audiences.

 

What’s so special about the appmediation SDK?

Our SDK is lightweight, yet delivers a high performance. We have all the best features that an SDK could possibly have wrapped into one perfect package. Just download and integrate the SDK and you will start bringing in revenue with minimal effort. And when we say minimal effort, we really mean it – our SDK integration just takes 2 lines of code!

Getting started is really easy with us, just create an account and our compliance team will validate your app. What comes next is just smooth sailing – download and integrate our SDK for your preferred framework and you’re pretty much all set to start making money with us. The best things in life really are that simple.

If you run into any issues along the way, you can refer to our FAQ or contact our team directly – we are always happy to help out, whatever the question.

Your inventory will be safe in our hands and you can always be sure we’ll deliver the highest value for it. Just sign up and let us do all the work for you while you can focus on developing your next app!