What is mediation and why should app developers care?
Let’s start with the importance of mobile advertising in general. By now it’s pretty clear how much of the users’ lives really happen on the mobile. We have countless ways to consume products and information and make transactions. AdWeek recently published an article stating that “mobile is not a channel, but a lifestyle”. We couldn’t agree more. It’s not really a surprise then that mobile advertising is also reaching new heights and tapping into new avenues. After all, the prognosis is that mobile advertising will account for 72% of all ad spend by 2019.
How do you as an app developer fit into this puzzle? You have an app and you start looking into possible ways to generate more revenue. Of course, at the same time you also want to ensure a high quality product for your users with minimal disruption to their user experience. A good solution is to find a mediation partner that best suits your needs.
So what is mediation? To put it simply, it’s a way for app developers to harness the money-making power of their inventory. By joining a mediation platform and integrating the service’s SDK, you allow a number of networks to compete at the same time for the chance to display different ads to the users of your app.
Now, why choose appmediation as your mediation partner? Our SDK and mediation platform are designed based on extensive experience in the industry – we have a pretty good idea of what works and how to create a service that is an especially good fit for app developers.
Our SDK is super lightweight and it can be easily integrated – you just set everything up once and there’s no need for separate updates or any kind of additional management. This single easy SDK opens up a wide network of demand partners that will compete for your inventory in real time. A single SDK means that your app’s performance is in no way held back by your mediation partner – with us you’re completely safe from SDK bloat. At the same time you have access to a wide network of demand partners that have need for different types of inventory – our demand network already has some well-established players in the advertising industry, but we are also constantly growing. A wide demand combined with precise targeting means that your traffic will only be seeing the most relevant ads, which is the perfect way to truly maximise your fill rate.
The appmediation smart dashboard gives our publishers full control over their inventory – you decide which ad formats and when your users see. We believe in engaging and uninterrupted user experience, which is why our publishers have this unique feature – you choose which formats are displayed to best suit the app’s flow. Our platform is also fully transparent, we have a unified reporting tool to make sure you can keep track of every detail.
Let’s quickly talk about smart optimization as well! Our platform relies on smart real-time optimization technology. This is a feature specifically designed to boost your earnings. What it does is make sure that each and every impression is sent only to the highest bidder!
Still have questions? Don’t hesitate to reach out to our team with whatever’s on your mind, drop us a line here.