COPPA

Short for the Children’s Online Privacy Protection Act, its aim is to prevent marketer overreach. It does this by limiting the information that digital properties can collect from children under a specific age without parental consent. Appmediation is 100% compliant with COPPA.

The amended COPPA rules effective on July 1, 2013 apply to any website, app or service provider knowingly collecting personal information from children under the age of 13 is subject to COPPA so long as they are headquartered or targeting traffic in the U.S. The act’s scope not only includes requested information, such as the child’s name, but the data that persistent identifiers, such as cookies and other forms of passive tracking collect.

You can find FTC’s guidance and FAQs relating to COPPA here: http://business.ftc.gov/documents/Complying-with-COPPA-Frequently-Asked-Questions

Please e-mail [email protected] or your Appmediation Account Manager if you have any additional questions.