Our team has been busy flying all around the world this October. We have attended three big mobile industry events – Casual Connect Eastern Europe in Serbia, White Nights conference in Moscow and Game Connection Europe in Paris.
Each of those three events was special in their own terms, which is why we’ve decided to do a general overview of all of the event’s highlights.
First up was Casual Connect Eastern Europe in Serbia’s beautiful capital Belgrade. The event was organized to match the game industry’s creativity with new media, innovation and investment. Many up-and-coming mobile developers were present there and we really enjoyed the modern tech culture that greeted us there with many cutting-edge gaming solutions.
The event was full of developers, including many major players and indie developers. Our Business Development Manager, Linh Le Phuong, had her hands full for all three days. Most of the developers were looking for investors to scale up their games, whilst still considering to self-publish their games due to the high cut that the publishing agencies take. We met many developers who were looking to expand their games to China, who noted that they find it difficult to enter this market.
In addition to that, we had many successful meetings with new and existing clients. We got to talk about our platform and give monetization tips to our publishers.
Mid-October our Managing Director, Sushant Patil and our Business Development Manager, Victoria Bessonova attended White Nights Moscow. The event gathered together all the biggest players in Russia and featured speakers from companies like Facebook, Appodeal and Twitch. In addition to the glitz and glamour that filled the conference hall and the networking parties, the event itself was also booming of industry specialists.
Our team attended various sessions from Unity, Facebook and Google speakers, as well as talks that discussed the Chinese and Latam markets. They proved to be very informative about where the industry is heading and gave us new ideas on how to improve our platform even further. We had meetings with many of our industry-leading partner networks to strengthen our partnerships and to learn about the updates they are planning to do in the future.
In addition to the app developers and different platform representatives, there were also many game developers for PS4 and PC present who do not have any applications at the moment. Again, we came across a big interest in the Asian markets. The attendees were extremely interested to know the specifics about that area’s average eCPMs and well-performing geos. Another trend we picked up on from the developers was the wish to have a tech support in the local language of the app and the developing companies ability to resolve issues more easily.
We found many interesting new contacts and would recommend the event to everyone who wishes to acquire Russian customers – White Nights is the perfect place for it!
The last week of October led us to the city of lights! Paris hosted Game Connection Europe – a conference that is the best known as “the deal making event” and our VP of Sales, Clemence Etienne represented our team there. This event is meant for developers, publishers, distributors and service providers, with that said the attendees’ list is very diverse. The overall mix included companies offering development, different gaming related niche services and developers. Most of the attending developers were focusing more on Console, PC and Steam rather than on gaming apps.
Since the event is very professional and business oriented it is important to book meetings with people you wish to meet, as otherwise, you might not have a chance due to the pre-booked agendas. So, make sure that you plan and book your meetings beforehand! We were highly excited to meet our demand partners and we had a long and fruitful talk with the Mintegral team – we were very happy to see you!
Game Connection is definitely one of the events that’s very useful to attend for any gaming related companies who wish to meet and do business with other key players. We are looking very much looking forward to their next event in San Fransisco in March 2019.