The happiest hours at MWC Barcelona 2019

The happiest hours at MWC Barcelona 2019

What’s the best place to discuss business related to mobiles? Barcelona, of course! MWC Barcelona took place this past week and as the city is still full of the conference goers, we’re still super hyped about what an amazing event it was.

So, gathering together more than 100,000 people in 8 enormous halls is no joke. Now, picture all those halls filled with leading-edge technology and the latest innovation the tech industry has to offer…quite difficult to imagine right? Well, almost everything that there is to know about the tech industry today and in the future was laid out during the four days of MWC Barcelona.

This year the theme was “Intelligent Connectivity”, a term that is generally used to talk about high-speed 5G networks, Internet of Things, Artificial Intelligence and big data. It was chosen as we’re starting a new era consisting of highly personalized and contextualized experiences available to people exactly when they want it. There were also 8 separate core themes that each belonged to a separate hall –  Connectivity, AI, Industry 4.0, Immersive Content, Disruptive Innovation, Digital Wellness, Digital Trust, and The Future.

As we’ve come to expect, the event once again unveiled super innovative and futuristic tech products. In addition to the electric cars shown by the likes of Audi and Mercedes, many mobile giants, such as Nokia, LG, Sony, Samsung, Oppo, Xiaomi among other were introducing their new models. Unarguably, Huawei generated the most buzz with its new foldable phone that has a wide screen that can be folded together like a piece of paper. Robots run by AI were also trending and in the center of many product demos, for example, people could dance and all the robots on the stand were imitating the person’s movements.

The whole Appmediation sales team was in attendance and similarily to last year we shared a booth with our sister company Adcash. It was a busy event and we had a great opportunity to network with many big industry players and meet our partners. In addition, we were very happy as we got to meet up with some of our clients, such as Djinnworks, HeroCraft and Orbis3.

We hosted a happy hour in our booth during the first two days of MWC. This time we served Spanish tapas with wine and as a special addition, Vana Tallinn, an Estonian spirit brand, sponsored our event. Those two days were a great start to the event and turned into a booth party. We’re glad so many people had time to stop by and discuss some business with us.

2019 has many other events in store and we will share more details in the near future. To keep yourself posted, follow us on social media and you’ll find out more info soon:

Recap of October’s mobile industry events

Recap of October’s mobile industry events

Our team has been busy flying all around the world this October. We have attended three big mobile industry events – Casual Connect Eastern Europe in Serbia, White Nights conference in Moscow and Game Connection Europe in Paris.

Each of those three events was special in their own terms, which is why we’ve decided to do a general overview of all of the event’s highlights.

First up was Casual Connect Eastern Europe in Serbia’s beautiful capital Belgrade. The event was organized to match the game industry’s creativity with new media, innovation and investment. Many up-and-coming mobile developers were present there and we really enjoyed the modern tech culture that greeted us there with many cutting-edge gaming solutions.

The event was full of developers, including many major players and indie developers. Our Business Development Manager, Linh Le Phuong, had her hands full for all three days. Most of the developers were looking for investors to scale up their games, whilst still considering to self-publish their games due to the high cut that the publishing agencies take. We met many developers who were looking to expand their games to China, who noted that they find it difficult to enter this market.

In addition to that, we had many successful meetings with new and existing clients. We got to talk about our platform and give monetization tips to our publishers.

Mid-October our Managing Director, Sushant Patil and our Business Development Manager, Victoria Bessonova attended White Nights Moscow. The event gathered together all the biggest players in Russia and featured speakers from companies like Facebook, Appodeal and Twitch. In addition to the glitz and glamour that filled the conference hall and the networking parties, the event itself was also booming of industry specialists.

Our team attended various sessions from Unity, Facebook and Google speakers, as well as talks that discussed the Chinese and Latam markets. They proved to be very informative about where the industry is heading and gave us new ideas on how to improve our platform even further. We had meetings with many of our industry-leading partner networks to strengthen our partnerships and to learn about the updates they are planning to do in the future.

In addition to the app developers and different platform representatives, there were also many game developers for PS4 and PC present who do not have any applications at the moment. Again, we came across a big interest in the Asian markets. The attendees were extremely interested to know the specifics about that area’s average eCPMs and well-performing geos. Another trend we picked up on from the developers was the wish to have a tech support in the local language of the app and the developing companies ability to resolve issues more easily.

We found many interesting new contacts and would recommend the event to everyone who wishes to acquire Russian customers – White Nights is the perfect place for it!

The last week of October led us to the city of lights! Paris hosted Game Connection Europe – a conference that is the best known as “the deal making event” and our VP of Sales, Clemence Etienne represented our team there. This event is meant for developers, publishers, distributors and service providers, with that said the attendees’ list is very diverse. The overall mix included companies offering development, different gaming related niche services and developers. Most of the attending developers were focusing more on Console, PC and Steam rather than on gaming apps.

Since the event is very professional and business oriented it is important to book meetings with people you wish to meet, as otherwise, you might not have a chance due to the pre-booked agendas. So, make sure that you plan and book your meetings beforehand! We were highly excited to meet our demand partners and we had a long and fruitful talk with the Mintegral team – we were very happy to see you!

Game Connection is definitely one of the events that’s very useful to attend for any gaming related companies who wish to meet and do business with other key players. We are looking very much looking forward to their next event in San Fransisco in March 2019.

Exciting things are coming – the upcoming year will entail many different events all around the globe. Keep an eye on our social media to know where to catch our team next!
The bigger and better Pocket Gamer Connects Helsinki 2018

The bigger and better Pocket Gamer Connects Helsinki 2018

Two weeks ago we had the pleasure to visit the beautiful coastal capital of Finland – Helsinki! Pocket Gamer Connects conference was in town and held their biggest Helsinki event ever with Steel Media as the main sponsor. If you weren’t there then you don’t have to worry, we’ll be covering all the essentials in this post!

Since our company is still new, we are trying to do our best to have a presence at all the important industry events. PGC Helsinki was thus no different. The event had four rooms that hosted 12 tracks and more than 120 speakers, totaling up to 1,325 delegates from more than 600 companies that represented 49 countries.

The speakers covered many different topics throughout those 2 days from monetizer and developer toolkit tracks to game changers: hypercasual, trade trends, East meets West, blockchain basics, live ops landscape and more. The event was truly diverse and although mobile gaming still remains at the heart of the event there were many representatives from different fields such as blockchain games/platforms, PC, VR, AR, and handheld gaming consoles.

Day 1 included Unity’s monetizer track where they shared ad monetization tips from both ad networks’ and publishers’ side. Slava Taraskin and Jocelyn Shief from Unity Ads educated the publishers about how to grow their IAP revenue and increase retention through a live game performance optimization.

Big gaming studios (Playstack, Pixowl, Hatch, Creative Mobile, and HYPRMX) shared their experiences with ad optimization technologies and discussed both their failures and lessons learned. One common point that they brought out was the use of third-party mediation platforms. Claiming that mediation is great because:

  • there’s no need to reinvent the wheel
  • it meets the publishers’ needs and is easy to manage
  • allows publishers to focus on developing their games

Talking about the event highlights, the focus was very clearly on developers, both indie developers and medium to big app companies and in-app service providers. The event had lots of different engaging activities throughout the days. One of the highlights was definitely short mentoring sessions held by various game industry leaders who shared their valuable insights and expertise.


We had the opportunity to meet with our network partners and our current customers. Our team also introduced our product to new and potential developers.

To sum it all up, the atmosphere was perfect for sharing and gaining knowledge, doing business, networking and having fun with new and interesting people. 


What’s happening next?

The next event that the Appmediation team will visit is already next week in Belgrade. Use your chance and meet up with us at Casual Connect Serbia on October 1-3!

If you wish to inquire about our events or have general questions about our platform, then please contact us.

Didn’t have time to go to #MWC2018? Don’t worry, here’s a recap!

Didn’t have time to go to #MWC2018? Don’t worry, here’s a recap!

When we say MWC, we are, of course, talking about #MWC2018 aka Mobile World Congress 2018. This year’s event was a bit of a milestone for us. You see, it was the first big industry event we attended and we had the pleasure to exhibit there together with our sister company Adcash.

We had a really great time getting together with everyone who had booked a personal meeting with our team, but also each and every person who just came by our booth or attended our happy hour! (Btw, keep an eye on our website as a future reference, because we’ll be going to more events and you can always book meetings in advance with our team members!)

So what happened at MWC? It was a whirlwind of a week! According to the GSMA official stats, more than 100 000 people attended the event from over 205 countries. We were one among the 2 400 exhibitors! It was great to see such an interest in us – our booth was constantly packed with visitors. We were part of the official Mobile Advertising and Apps Tour with Clemence, our VP of Sales, giving presentations about appmediation. We even received visits from the current European Commission VP for the Digital Single Market and the Estonian Minister of Entrepreneurship and IT!

A shout out to everyone who came by our booth! We cannot wait to attend more events in the future and meet more people!

Photos taken by our team members and Linda Uldrich, courtesy of Enterprise Estonia.