Ad viewability metrics on our dashboard
We’ve all heard the saying that there’s strength in numbers. We at appmediation have decided to give that statement a bit of a facelift – we believe that there is strength in data. And in order to empower our publishers and give them all the data they need, we’ve recently added a new statistic dimension to the appmediation publisher dashboard. Some of our more eagle-eyed users may have already noticed this feature – there is now information about view rate percentage on our dashboard as well.
This update is all about giving our publishers an even more deeper level of statistics and metrics to analyze. That’s one of the unique things about the appmediation dashboard – our publishers have clear and easy access to all the important information they might need directly on the platform itself.
What is view rate?
In short, the view rate percentage shows the proportion between the times an ad is being engaged with and the times it has been served. The formula is very simple – it is literally the number of views or engagements divided by the number of times the ad is served. Essentially the view rate percentage can give some very important information about the ads themselves. For example, how effective is the content, is the placement of ads logical or can they be served within context where they could attract a higher engagement.
The appmediation metrics dashboard
The dashboard is incredibly easy to navigate, which means that all metrics-related information is very conveniently accessible and clear. The dashboard itself contains an overview of other metrics as well. It also shows you the number of impressions, fill rate percentage, clicks, the click-through rate, revenue and eCPM.
All the information on the dashboard is also downloadable with just one click, should you wish to keep this data in your own record for longevity or further analysis.
This new statistical information on the dashboard is related to our recent SDK updates. We have updated the Android SDK to version 1.2.0 and iOS SDK to version 1.4.0.
We at appmediation believe in being transparent and open with our publishers. That’s why we invest time and effort into keeping our dashboard updated with the most relevant dimensions in metrics. If you’re an app publisher and not already signed up with us – wait no more!