Two weeks ago we had the pleasure to visit the beautiful coastal capital of Finland – Helsinki! Pocket Gamer Connects conference was in town and held their biggest Helsinki event ever with Steel Media as the main sponsor. If you weren’t there then you don’t have to worry, we’ll be covering all the essentials in this post!
Since our company is still new, we are trying to do our best to have a presence at all the important industry events. PGC Helsinki was thus no different. The event had four rooms that hosted 12 tracks and more than 120 speakers, totaling up to 1,325 delegates from more than 600 companies that represented 49 countries.
The speakers covered many different topics throughout those 2 days from monetizer and developer toolkit tracks to game changers: hypercasual, trade trends, East meets West, blockchain basics, live ops landscape and more. The event was truly diverse and although mobile gaming still remains at the heart of the event there were many representatives from different fields such as blockchain games/platforms, PC, VR, AR, and handheld gaming consoles.
Day 1 included Unity’s monetizer track where they shared ad monetization tips from both ad networks’ and publishers’ side. Slava Taraskin and Jocelyn Shief from Unity Ads educated the publishers about how to grow their IAP revenue and increase retention through a live game performance optimization.
Big gaming studios (Playstack, Pixowl, Hatch, Creative Mobile, and HYPRMX) shared their experiences with ad optimization technologies and discussed both their failures and lessons learned. One common point that they brought out was the use of third-party mediation platforms. Claiming that mediation is great because:
- there’s no need to reinvent the wheel
- it meets the publishers’ needs and is easy to manage
- allows publishers to focus on developing their games
Talking about the event highlights, the focus was very clearly on developers, both indie developers and medium to big app companies and in-app service providers. The event had lots of different engaging activities throughout the days. One of the highlights was definitely short mentoring sessions held by various game industry leaders who shared their valuable insights and expertise.
We had the opportunity to meet with our network partners and our current customers. Our team also introduced our product to new and potential developers.
To sum it all up, the atmosphere was perfect for sharing and gaining knowledge, doing business, networking and having fun with new and interesting people.
What’s happening next?
The next event that the Appmediation team will visit is already next week in Belgrade. Use your chance and meet up with us at Casual Connect Serbia on October 1-3!
If you wish to inquire about our events or have general questions about our platform, then please contact us.