We take the quality of our mediation platform and the service that we offer very seriously. This helps us show only the best and highest performing ads to your audiences. On the other side of this is, of course, keeping our publishers from being exposed to campaigns that are not relevant. For a personal ad filtering service, drop an email to our support team.

How ad filtering works

Most networks that we partner with have the option to filter ads as you see fit. This is where we come in as a mediation partner. We help you filter the ads that will be shown to the users of your apps. This way they will be matched with ads that suit them the best and they’re more likely to interact with. This also means, however, that you will also have control over what you don’t want them to see. For example, if you’re a game developer, you might want to filter out ads that promote your competition in this field. Essentially, this is a very good way to ensure that your app’s users see ads that are relevant for them, but align with your goals as well.

Levels of filtering

There’s a variety of options available based on which filtering can be done. Ads can be categorized and excluded based on:

  • Domain
  • Landing pages
  • App/play store URL
  • Category
  • Keyword

We take some additional details into account as well to make sure the user experience flow is as seamless as possible. For example, if the user views the app in landscape, they will be matched with an ad that’s also in landscape.


We are compliant with COPPA or the Children’s Online Privacy Policy Act. This restricts how and what can be marketed online to children under the age of 13 and we take it very seriously. This means that we filter ads accordingly to make sure that no unsuitable content is shown to young audiences.

We’ve got the quality

As an appmediation publisher you will get access to a wide selection of exclusive partner networks that want to show ads to your users. We provide mediation for top level advertising campaigns from premium brands with quality content. However, we have the filtering option to further fine-tune the suitability of the ads with the app’s content. Also, don’t hesitate to reach out to our team if you happen to see any ads that do not match your expectations.